Lead Intelligence Software & Consulting Services in New Zealand
Anonymous Visitor Identification | Sales Acceleration | CRM Enrichment
Understand which prospects are engaging with your organisation, what they are interested in and where potential opportunities may be developing.
Hatchit helps New Zealand organisations select, implement and integrate lead intelligence software that gives marketing and sales teams better information for prioritising and following up prospective customers.
New Zealand-Based Lead-Gen Consultants
Platform-Independent Advice
Supporting 200+ NZ Organisations
Lead Intelligence Technologies
BETTER PROSPECT INSIGHT
Do You Know Which Prospects Are Showing Interest?
Prospective customers often research an organisation before submitting a form or contacting its sales team. However, website activity, campaign engagement and CRM information may be held across separate systems.
This can leave teams with limited visibility into which organisations are visiting, what prospects are interested in and which leads may need attention.
Limited Website Visibility
You can see website traffic but may not know which organisations are visiting or what services they are researching.
Incomplete Prospect Information
Lead records may be missing useful company, contact or qualification information.
Unclear Lead Priorities
Sales teams may treat every lead in the same way, even when some prospects are showing stronger engagement signals.
Follow-Up Lacks Context
Teams may contact prospects without knowing what services, pages or content they previously engaged with.
Lead intelligence brings relevant prospect and engagement information together to help your teams prioritise opportunities and plan more informed follow-up.
LEAD INTELLIGENCE CAPABILITIES
What Could Lead Intelligence Help You Do?
Identify Website Visitors
Identify organisations associated with website visits where supported by the selected platform and available data.
Understand Content and Campaign Engagement
See which services, website pages, resources or campaigns known prospects engage with and identify repeat activity that may indicate growing interest.
Enrich Prospect Information
Add relevant company and contact information and, where available, business signals such as organisational growth, leadership changes, new partnerships or investment activity.
Understand Existing Relationships
Bring relevant relationship and interaction information together to help teams understand whether a prospect or organisation already has connections within your business.
Score and Prioritise Leads
Use agreed qualification criteria and engagement signals to identify leads that may warrant attention. Accelerate your sales process.
Connect Marketing, CRM and Sales
Bring relevant prospect information into your CRM, create alerts when important activity occurs and give sales teams more context for follow-up.
What Better Lead Intelligence Can Deliver
✓ More context for sales follow-up
✓ Better-informed lead prioritisation
✓ Improved prospect and company records
✓ More context for sales follow-up
✓ Better-informed lead prioritisation
✓ Improved prospect and company records
Depending on the strategy and software, AI-assisted analysis may also help identify engagement patterns, enrich prospect information and support lead scoring and prioritisation.
What is Lead Intelligence?
Lead intelligence is a form of data capture that significantly raises your knowledge of your prospects so you can better understand their needs, communicate more effectively, narrow your focus and ultimately win their business. Lead intelligence is invaluable, particularly in a B2B environment.
If you know not just the identity of your Leads, but their interests, level of engagement, and whether they already have a relationship with someone in your organisation, the likelihood of them becoming a customer goes up significantly.
With this kind of information, you could increase the effectiveness of your prospecting, spend more time working on warm leads, communicate better and win more deals. Lead intelligence is what makes this possible.
Types of Lead Intelligence
Knowing a name, email, and phone number is just the beginning of lead intelligence. Having the following data will help tell you just how interested your leads are in your product or service, what their needs are, and how you can better connect with them.
Website Visitors
Who’s anonymously visiting your website that you don’t already know about? Given that only around 2% of website visitors fill out a form, being able to tap into that other 98% can be hugely helpful. Lead intelligence software can find a visitor’s name, contact information, and company before they ever visit a contact page.
Enrich Contact Data
If you know a name and company but don’t know how to reach them, there are tools available that can dig up and verify their email address or phone number for you.
Organisation Details
If an organisation you want to target has recently announced a new partnership, product-line or investment, you as the informed salesperson should know about it. This information can give you insight into whether or not now is the right time to approach your prospect. Updates about new hires or internal promotions can also give you an insight into whether the time is good.
Demographics
If you know your ideal customer profile, and you should, then make sure your lead intelligence software is set to auto-pilot to capture any new prospects that fit your description. Knowing that someone has the credentials of your ideal customer ensures that you spend time only contacting the best-fit leads.
Content
Knowing the volume of pages someone has visited on your website can help you understand their level of interest. Lead intelligence can go a step further and show you exactly which pages they’ve visited and how long they spent on that page, further uncovering what problems they may need help with. You can use this to tailor your communication and ask questions about. A prospect that revisits your site frequently may signal a greater level of interest.
Emails
Ideally, you also want lead intelligence software that can integrate with your email marketing platform to show you which emails a prospect opened, how long they spent reading the email, and if they clicked through on any links.
Social Media
There are many ways to connect with your targets. Knowing a LinkedIn ID or other social media profile gives you more opportunities to engage with prospects outside traditional mediums and build a relationship.
Personal Preferences
Knowing if a prospect prefers to communicate by email, phone or in person can sometimes make a difference. Some lead intelligence software can also indicate a preferred style of negotiation, best time of day to contact, mannerisms, and questions that are most likely to receive a favourable response.
Lead Score
With information captured from all these data points, Lead Intelligence software will convert it into a lead score giving you an indication of the probability of each of your Leads becoming a customer.
What do you get from a Lead Intelligence partner?
You’ll get expertise in all aspects of software deployment from product selection, setup, customisation, integration and training.
Above all, you get the sense of being in safe hands – doing it right.
With us, you also get the benefits of growth enablement. This means we work with you to help find the processes, people, and technology you need to exceed your goals. And we do it all from a growth perspective – everything should show a return on investment, be it in revenue growth or time saving.
Straight-forward thinking you can follow, with a dash of hustle when needed.
what you get
Hatchit – your Lead Generation Software Partner
Hatchit is proudly independent and supports multiple software products in New Zealand.
Let us help you select, deploy and manage your Lead Intelligence platform.
