Marketing Automation

Marketing Automation Consulting & Services

Lead Management | Customer Journeys | CRM Integration

Connect your marketing, customer data and sales processes with automation that helps you engage the right people, reduce manual work and create more consistent customer journeys.

Hatchit helps New Zealand organisations develop their marketing automation strategy, select and implement the right technology, integrate it with CRM and other business systems, and get more value from existing platforms.

Simplify the Way Your Marketing Works

As marketing activity grows, managing campaigns, customer information, leads and follow-up across different systems can become increasingly difficult.

Teams can spend valuable time updating information manually, leads may be difficult to track between marketing and sales, and delivering timely, relevant communications becomes harder as customer journeys become more complex.

Good marketing automation isn’t about automating everything. It’s about using automation where it can reduce manual effort, improve consistency and help customers and prospects move more effectively through your business.

How We Can Help

Hatchit provides marketing automation consulting and services from strategy and technology selection through to implementation, integration and ongoing optimisation.

We work across marketing, CRM and wider business systems to help create connected processes that support your teams and improve the way customer and lead information moves through your organisation.

Marketing Automation Strategy

Develop a practical automation strategy based on your business objectives, marketing processes, customer journeys, workflows, data and existing technology.

Campaign & Email Automation

Plan and implement automated campaigns and communications that help you engage customers and prospects with relevant messages at the right time.

Lead Management & Nurturing

Improve how leads are captured, segmented and nurtured, with clearer processes for qualification, follow-up and handover between marketing and sales.

Customer Journey Automation

Create connected customer journeys that trigger relevant communications and actions at different stages of the customer lifecycle.

CRM & Marketing Automation Integration

Connect marketing automation with your CRM and other business systems so customer and lead information flows more consistently across your organisation.

Reporting & Analytics

Improve visibility into marketing activity, customer engagement and lead progression to better understand performance and identify opportunities for improvement.

What Better Marketing Automation Can Deliver

✓ Less Manual Marketing Administration

✓ More Consistent Customer Journeys

✓ Better Lead Management & Follow-Up

✓ Connected Marketing & CRM Data

✓ More Timely Customer Engagement

✓ Better Visibility Into Marketing Performance

Lead Intelligence

Understand Which Prospects Are Showing Interest

Marketing automation helps you manage engagement. Lead intelligence helps you understand who is engaging, what they’re interested in and where potential opportunities may be developing.

By using signals such as website activity, content engagement and lead scoring, your teams can gain more context around prospective customers and focus attention where it may have the greatest value.

For organisations looking to better understand and prioritise prospective customers, explore our dedicated Lead Intelligence services.

Why Work With Hatchit?

Hatchit is an independent software consulting firm with experience across CRM, marketing automation and connected business systems.

We’re not tied to a single marketing automation platform. We start by understanding your business objectives, marketing processes, customer journeys, CRM, data and wider technology environment before determining the right approach.

Business-Led Automation

Automation designed around your business processes, customers and objectives rather than technology for technology’s sake.

CRM & Marketing Expertise

Experience connecting marketing activity, customer information and sales processes to help create more effective ways of working.

Independent Technology Advice

Technology recommendations based on your requirements and existing environment rather than a single marketing automation platform.

Implementation & Integration

Support from platform selection and configuration through to implementation, integration, automation and ongoing optimisation.

A Partner Beyond Implementation

Marketing automation doesn’t stop when the technology goes live. Hatchit can continue to help with optimisation, integration, administration and improvements as your requirements evolve.

Already Using Marketing Automation?

Get More From Your Existing Technology

You don’t always need a new marketing platform to improve your marketing processes.

Hatchit can assess how your existing technology is being used and identify opportunities to improve configuration, customer data, workflows, integrations and automation.

We can help identify what’s working, where processes are creating unnecessary manual effort and where your existing technology could be used more effectively.

The focus is on getting more value from what you already have before considering unnecessary replacement

Make Marketing Automation Work for Your Business

Whether you’re introducing marketing automation, improving an existing platform or looking to better connect marketing with your CRM and sales processes, Hatchit can help you understand your options and determine the right next step.

Discuss Your Marketing Automation Needs

Tell us a little about what you’re looking to achieve, and we’ll get in touch to discuss how we can help.

what you get

Hatchit – your Lead Generation Software Partner

Let us help you select, deploy and manage your Marketing Automation software.

 

Hatchit is an independent software consulting firm, specialising in CRM, Marketing Automation and Client Management software in New Zealand.

We work with new and existing customers to select, set up, and leverage their software through a wide range of professional services that include implementation, reporting, consulting, data migration, system integration, project management and administration.

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