In the B2B and direct-to-consumer markets, the traditional sales cycle is changing. Linear buying journeys where customers are taken through stages by a BDM are becoming outdated.

In this guide, you will find  actionable tips and best practices to help you prospect and build pipeline within your target market. Including:

• Reassessing your ideal customer profile (ICP) and buyer personas.  
• Gaining deeper insights into prospective industries.  
• The added value of including the Chief Financial Officer (CFO) in sales conversations.  
• Personalisation vs. relevancy. 
• Utilising social selling to become more relevant within your target market.  
• Understanding the specific role you are pitching to.  
• Successful ways to engage with the C-suite.  
• Replacing traditional marketing CTA (calls-to-action) with conversations.
• Creative ways to boost remote team motivation.