Hatchit – your Marketing Automation Partner
Independent Consulting | Multi-Product Support | Setup, Training and On-going Services | Customisation and Integration
Hatchit is proudly independent and supports multiple Marketing Automation platforms in New Zealand.
If you need to integrate with other products or a custom solution to meet your goals then please get in touch.
What is Marketing Automation?
Marketing automation platforms are the systems that help marketing teams take their campaigns to market across a variety of channels in a single location — thus removing the repetitive, tedious tasks that can slow lead generation down.
If CRM is the central information store of your organisation, then marketing automation is the creativity that powers the activity that gets your company moving.
Many organisations use marketing automation for list-building and email marketing, but many platforms also have tools to help you qualify and score prospective customers, nurture existing contacts, and forecast how your marketing activity is contributing to overall KPI’s.
Empowering your marketing team with a suite of robust automation tools will allow them to build trust and relevancy with potential customers at scale.
Getting Started:
Goals and Strategy
You’ll want to work this out in advance to give you the best chance of success. Things to consider include:
- Success metrics – is it new lead generation, nurturing existing prospects, or providing a better experience to existing customers?
- How much time can you commit to the setup of content and assets?
- Is there someone who can regularly review, add or make changes?
- What’s your budget and how might this impact on your targets?
What else should I know in advance?
This will depend on what you’ve identified that your team needs to succeed. Here are some common questions that are asked during the decision-making process:
- What are the CRM integrations?
- How smoothly does data flow between software?
- How flexible is the reporting?
- How can I measure ROI?
- What sort of on-going support is available?
This is just the beginning. For a smooth experience, consider coming up with a personalised requirements checklist for your ideal marketing automation platform then work backwards. Working with a partner can also help.
Digital Marketing
Your Marketing Automation platform should bring together all your wider advertising activity that’s delivered through the various digital channels into one place. Such as:
- Search engines eg Google, Bing
- Social media eg Facebook, Instagram, YouTube
- Email, mobile apps.
- Chat, SMS
It’s about having a single place to capture and manage your lead generation and marketing activity, so you can meet prospects on their terms and on their preferred channel.
SMS/Text Marketing
If your target demographic is mainly mobile and your message can be delivered in less than 160 characters then SMS or Text Marketing may show a high conversion rate.
Because a text interrupts your customer (where an email is more easily ignored if unwanted) even more thought must be given to ensure that your message is going to be well-received. Examples where it works well:
- Appointment Reminders
- Time-sensitive special offers eg Today, tonight only
- Rewards or discounts to loyal customers
You must confirm to NZ’s anti-spamming laws, for example you must include an opt-out reply and the use of short codes for delivery, but SMS is one of the best ways to get your message to your subscriber base fast. Some supporting stats:
- Approx 95% of SMS’s are opened within 5 minutes
- Approx 20% of discount coupons sent by text are redeemed
- Approx 25% of Special Offer texts are forwarded to friends and family
Chatbots
Your Marketing Automation platform should bring together all your wider advertising activity that’s delivered through the various digital channels into one place. Such as:
- Search engines eg Google, Bing
- Social media eg Facebook, Instagram, YouTube
- Email, mobile apps.
- Chat, SMS
It’s about having a single place to capture and manage your lead generation and marketing activity, so you can meet prospects on their terms and on their preferred channel.
What do you get from a Technology partner?
You’ll get expertise in all aspects of tech deployment from product selection, best-practice setup, customisation, integration and training.
Above all, you get the sense of being in safe hands – do it once, do it right.
With us, you get the guarantee of a smooth implementation. We’re vendor-neutral which means we work with you to find the processes, people, and technology you need to exceed your goals.
Everything we do will show a direct return on investment, be it in revenue growth or time saving.
It’s about straight-forward thinking you can follow, with a dash of hustle when needed.
CRM Requirements Checklist
If you’re planning to implement CRM or make changes to an existing system, it’s best to take some time to be sure you’ve got all your requirements covered.
Please Enter Your Name and Email to Access our CRM Checklist
Essential Guide to Inbound Marketing
Everything you need to know to get started with Inbound and Marketing Automation. A comprehensive introduction to the Inbound methodology, content tips, email marketing, search engines and much more.
Begin your journey here and learn how to use Content to attract more qualified leads and turn them into loyal customers!
what you get
Hatchit – your Lead Generation Software Partner
Let us help you select, deploy and manage your Marketing Automation software.
Hatchit is an independent software consulting firm, specialising in CRM, Marketing Automation and Client Management software in New Zealand.
We work with new and existing customers to select, set up, and leverage their software through a wide range of professional services that include implementation, reporting, consulting, data migration, system integration, project management and administration.
