Building Your Sales Pipeline – eBook
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In the B2B and direct-to-consumer markets, the traditional sales cycle is changing. Linear buying journeys where customers are taken through stages by a BDM are becoming outdated.
In this guide, you will find actionable tips and best practices to help you prospect and build pipeline within your target market. Including:
- Reassessing your ideal customer profile (ICP) and buyer personas.
- Gaining deeper insights into prospective industries.
- The added value of including the Chief Financial Officer (CFO) in sales conversations.
- Personalisation vs. relevancy.
- Utilising social selling to become more relevant within your target market.
- Understanding the specific role you are pitching to.
- Successful ways to engage with the C-suite.
- Replacing traditional marketing CTA (calls-to-action) with conversations.
- Creative ways to boost remote team motivation.